01Behind the counter
It all started on the other side of the counter, scoop in hand. Selling gelato teaches you things no book does: people come back for taste, not advertising; a flavour that melts too fast in the heat costs you customers; and the seven o'clock portion has to be as good as the first one of the morning. That's where I first saw how much depends on what happens in the lab behind.
What I took from itCustomers notice the difference straight away.
02Curiosity
Selling wasn't enough. I wanted to know why one recipe comes out creamy and another icy, why the same base behaves differently in another machine. So I moved into the lab: I weighed, balanced sugars and fats, ruined batches and started over. And I learned what any experienced gelato maker will tell you: a good machine does half the job.
What I took from itThe machine makes half the gelato.
03Bologna
When I felt I wanted to go further, I went where the craft is taught on the very machines we sell today: the Carpigiani gelato school in Bologna. I worked with people who have done this all their lives and came away with a new respect for precision, and a habit I still have: measure first, conclude later.
What I took from itMeasure first, conclude later.
04Engineering
Back home, I chose Food Engineering. I wanted to move from “that's how it's done” to “why it's done that way”: what happens to the mix in the cylinder, hygiene, food safety, processes. What stays theory for many became the way I look at every machine.
What I took from itFrom “how” to “why”.
05The cold
A gelato machine is, at heart, a very well-made refrigeration machine. So I learned the refrigeration trade too: pressures, compressors, refrigerants, leaks. It's the part most sellers can't check, and exactly the part that decides how long a machine lives.
What I took from itThe heart of a machine is its refrigeration circuit.
06Today
Today I'm a food industry engineer, a refrigeration technician and a demonstrator-consultant gelato technologist at PreGel. I walk into all kinds of labs, from small neighbourhood gelato shops to large production sites, and work on every kind of machine. Every day I see what separates a lab that runs well from one that struggles.
What I took from itI see every day what works and what doesn't.
07Pronto Frost
All of this became Pronto Frost. I bring in machines from Italy I'd put in my own lab, we check them part by part with our refrigeration technicians, and I tell you everything: what we found, what we replaced, nothing hidden. Then we come to you and run the first production together. Because a machine isn't sold when it leaves the warehouse, but when the first good gelato comes out in your lab.
What I took from itIt's only sold when the first good gelato comes out.